Sweets
5.2/10
Rating
132 min
Runtime
2013
Release Year
Joseph Pitchhadze
Director
Cast
Moni Moshonov, Menashe Noy, Makram J. Khoury, Oz Kemishka, Rula Khoury
Quick Synopsis
Salah, an Israeli-Arab entrepreneur, aims to bring joy to children in Israel's Arab community by launching a new chain of candy stores. However, his efforts face opposition from The Firm, an Israeli corporation led by Klausner that dominates the country's candy market. Klausner resents Salah due to his previous success in taking over the Israeli Turkish coffee market and views Salah's new venture as a significant threat—not just commercially, but also culturally and politically, interpreting it as a challenge to Zionist ideals. Beneath the surface of this business conflict, the story explores deeper moral questions and cultural tensions, focusing on Salah's struggle to establish himself within modern Israeli society while confronting the prevailing Zionist culture.
Detailed Synopsis of Sweets
Salah, an Israeli-Arab enterpriser, strives to bring happiness for the children of the Arab sector in Israel by opening a new chain of candy stores. 'The Firm', an Israeli corporation headed by Klausner , that controls Israeli candy market, resent Salah on his former business move - taking control over the Israeli market of Turkish coffee. Klausner sees the new business initiative of Salah as a real threat, not only a business one but also a cultural and a political one, even a real challenge against Zionism itself. In a disguise of a Business struggle the story reveals moral dilemmas and a cultural struggle: the Arab businessman trying to integrate in Modern Israel against the dominant Zionist culture.
